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    6 Principles to Turn Sample Wedding Albums into a Sales Tool 

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    KyleKlingler
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    We are very excited to bring to you an informative series on Album Sales from award-winning photographer Bryan Caporicci. This series will help you to price and sell albums to all of your clients. Be sure to visit his educational site at http://www.sproutingphotographer.com

    Last week, I published an article titled “How to sell a wedding album to every bride” and in it, I promised a follow-up article about how you can use sample albums as a sales tool in your photography business. When we first launched SproutingPhotographer.com 6 months ago, one of my first articles was titled “Sample Wedding Albums” where I talked about why it’s important to have sample albums in your studio. Today, I will talk more about the how-to mechanics of sample albums and how you can use them as a sales tool in your photography studio. ...
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    How to sell a wedding album to every bride 

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    Do you love having your images printed in beautiful albums for your clients? Do you care about quality, presentation and professionalism in your craft? Do every one of your clients get an album, though?

    If you are like 80% of professional photographers, then your answer is most likely “yes” to the first two questions, and “no” to the last. ...
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    How To Make Your Own Album Templates in 10 Seconds (Or Less) 

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    robnlauren
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    Yep. It’s seriously that easy to make your own album templates in InDesign. Just a few seconds, a couple clicks, and you’re laughing!

    You’ll save yourself hundreds of dollars (yikes!) over buying pre-made ones, and get to let your own creativity guide your designs. Plus, using templates speeds up your workflow like mad.

    So check out ...
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    Wedding Album Pricing Strategies for Photographers 

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    KyleKlingler
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    You’ve probably been in a “buying situation” where you were overwhelmed with options, and I’m sure you’ve been a customer where the process to make a purchase was complicated and unclear. As a business owners, you must anticipate those potential buying roadblocks that could stall or even halt your clients from purchasing what they want.

    You need to optimize the buying process and make everything easy to communicate, understand and decide on. This article will walk you through ...
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    How to price your wedding albums as a photographer 

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    KyleKlingler
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    The last 2 articles that I wrote on SproutingPhotographer.com were about wedding albums and specifically about how to sell them to every client and how to use sample albums as a sales tool in your studio. Today is the third part of this series on wedding albums, where I’ll show you exactly how to price your wedding albums for your clients.

    Quick side-note: as I’ve mentioned previously, although I use the term “wedding album” ...
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    12 Reasons Why Albums Will Rock Your Business 

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    robnlauren
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    Contributed by Rob + Lauren http://www.photographyconcentrate.com/ The first in a series about albums.


    Albums rock. That’s a fact. If you aren’t offering them to your clients, you are seriously missing out. Big time.

    We’re going to start chatting a LOT about albums, and how they can (and probably should!) become the cornerstone of your wedding/portrait photography business. ...
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    How To Create A Simple Photo Booth - PhotographyConcentrate.com 

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    robnlauren
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    Photo Courtesy of Rob+Lauren Photographers & PhotographyConcentrate.com

    At a recent wedding Lauren and I had the opportunity to set up a photo booth. Photo booths have become a popular addition to weddings and are a ton of fun for party goers. I suspect we’ll see quite a few of them for the holiday season, and even more during next year’s wedding season.

    First, a little disclaimer: there is likely no single right way to setup a photo booth. I’ve seen a variety of awesome setups all producing great shots, so feel free to adapt these instructions to your liking! Experiment! Have fun! ...
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    Guest Signing Books – a win-win product to offer! 

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    happyfish
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    I love using Vision Art Books for guest signing books and have been recommending them to my photographer ...
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    Understanding Bleed Lines Can Save You $100s 

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    KyleKlingler
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    Bleed lines are often misunderstood. Fundy contributed this helpful guide to better understand them when designing your book. Feel free to ask any questions or leave your comments at the end of this article.

    An album reprint can be a costly mistake, going well into the hundreds of dollars. Know what bleed lines and cut lines are, can keep you from making this costly mistake. ...
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