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KyleKlingler

Using a Vision Art Book as a Product Guide

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You may have heard the expression, "you sell what you show." Really, it's true. The value of having plenty of samples is huge. It's always best to show what you want to sell, maybe not even showing the "cheaper" options if that's not really what you feel is best for your client. When you have confidence in what you are selling, you will do it with conviction and a genuineness that will be picked up on by your client.

Penguin Designing uses a Vision Art book as a Product Information Guide. This is a great idea to show some of your services and a way to demonstrate one of the products you offer. When you hand your client a Product Guide printed in a Vision Art book, they get to see the vivid printing, the lay flat binding, and your beautiful photography. At the same time, they can see your process, get ideas for their session, and see something that others may not be offering.

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